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creating a fragrance

Sedona, Arizona

"What color is it?"

"what would I smell if I were there?"

This is what I ask when designing a fragrance. More often a fragrance is inspired by a memory, a story, a myth, or a place that piques my interest.

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SEDONA is a city of complexities and polarities. Brilliant skies over arid earth. Fragile ecosystems in an unyielding landscape. Modern life merged with ancient customs.

 

I study the native plants of the area, as well as any non-native plants used in ancient ritual practices or even non-native crop species that were an important part of the growth of the land. 

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When you begin to study the plants, animals, and geology of a place, a color palette of the natural surroundings emerges; the soft greens of chaparral and sages,  brown canyon wrens, red earth, rose and purple sunsets. 

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The colors of Sedona were warm, soft, and slightly unsaturated. This gives direction to a scent that evolved into a soft, dry, muted but fresh fragrance.

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Sedona color palette
eau de parfum
perfume
canyonwren_edited.jpg
chia sage
perfume
eau de parfum

how is it made?

Once my research is done and I have an idea of what direction I may take, I start blending what I call a 'template' with natural oils and absolutes from my library.

 

When I like where the template is going, I begin writing a fragrance brief for the perfumer. This includes my research, overall vision for the scent,  and the notes that I want to include.

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This process can take 6 months to a year to develop the fragrance. Samples get sent back and forth with many adjustments until it fully captures the intent and story.

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The final product is bottled and labeled by hand before being offered on our website.

Chaparral copy.jpg

Margaret Griscom

Founder Grisiau Parfums

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